GIF: A GIF is basically an image file format that is animated by combining several other images or frames into one file. This single file is encoded as graphics interchange format (better known as GIF and uses the file extension designation .gif) ).
Why GIF Marketing Is So Effective
If you don’t know what a GIF is you just looked at one above. It’s basically a very short, looping movie, graphic image, or picture.
GIFs are great in marketing since they attract attention which is vital to selling. GIFs allow you to deliver a brief attention-getting message, offer a call-to-action, and touch on your viewer’s emotions – all in seconds. Compared to just selling using text, GIFs are very easy for people to digest and immediately understand if they’re on target.
Four Ways To Market Using GIFs
So how do you use a GIFs to market effectively? Here are four ways:
- Use a GIF to tell a short story or lay out a simple process: Most people are visual learners and prefer to see how something works rather than read about how to do something. That’s why the short one-minute-recipe videos you see all the time on social media are so popular. It sure beats reading a recipe!
- Increase attention to your website or blog: The old way to get attention on your site was by using Flash, but we all know that Flash is too cumbersome and ends up slowing your website down, and thus crippling your SEO efforts. GIFs will not slow your site down and will provide the visual stimulation and emotional element that keeps people on your page.
- Promote a product or service: Sure, they’re only a few seconds long but GIFs are a great way to highlight a few features and benefits of the product or service you’re selling. If the product or service is a little more complicated, you can make several different GIFs that break the features and benefits down into simple-to-understand bites.
- Share on social media platforms: Facebook, Twitter, Tumblr, Pinterest and many other popular social media channels now support GIFs. By using the first three methods above, you can attract a lot of attention to your marketing messages on social media. If you come up with something really cool it may just go viral!
So I know what you’re thinking to yourself right now… How do I make my own marketing GIFs?