Local SEO Tips For Small Businesses
As per findings from recent Clutch survey, “29% of small businesses still don’t have websites and 17% out of the 71% don’t have a responsive website.”
This only means that online marketing has not been taken seriously by small businesses. But who can blame them? Aside from probable lack of technical skills, monetary resources can also top the reason. If large companies can make some risks when it comes to investing, things are different for small businesses. Every penny has to be pinched and one wrong move can possibly destroy the whole company. That being said, every investment decision is crucial.
And so, when it comes to discussion of online marketing, every small business owner like you wonders, “Is SEO a real necessity of my company?”
Search Engine Optimization
SEO is what can boost the likelihood of clients/ consumers to find your small business’s website through Bing, Google, and other major search engines. If potential clients/ customers are using search engines to find what they need online, SEO can ensure that your business would appear in their search results, on top if leveraged well.
However, before starting to invest time, effort and budget (if ever) to SEO, small businesses must realize as well the need to optimize their sites locally. Local SEO is different from general SEO in the way that the local audience is targeted in the SEO strategies. According to Search Engine Land, “local search results are changing more rapidly than any other.”
For those who are getting started with local business SEO, below are some strategies you can adapt:
Optimize The Site
In order to build a strong presence online, optimize the site with local keywords in Meta tags and content which can be searched using keyword tool like Google Keyword Planner. Execute SEO audit then list and study web pages with the title and description in separate column. Then optimize the Meta tags together with Title, Description with the local keywords to appear higher in the search engine result pages.
The content of the site should be optimized including the information about the local areas that your business serves. These can include local attractions, news and/ or local events. Sharing the localized content will improve the visibility of the site in the relevant target audience.
Strengthen Link Building
If someone links your site to their site which is of high authority, then it only means that he trusts your site. You can also perform the SEO audit and analyze competitors’ backlinks to utilize them in link building activities. This will help to build the quality links that will improve the authority of your site and position in the search engines.
The more quality links you get, the more credits you will gain for providing authority and relevance to your audience thus improving your rank. If you get a chance to host an event, then you can ask the clients to link your business to their site.
Build A Strong Social Media Presence
Do not forget to create business profiles on top social media platforms such as Twitter, Facebook, Google+ and Instagram.
Post your business’ new products and/ or services to boost sales. Additionally, netizens usually ask queries on social media so it’s imperative to keep the profiles active with continuous interaction to them; it Your social media shares, post engagements, traffic, and active followers will be helpful in your search rank.
Generate Online Reviews
After purchase, ask your clients to leave reviews as these will help boost the rankings of your site in local search results. Try to provide them with Link for all the profiles so they get to choose their favorite social media or other online platforms for writing reviews.
In case you receive some negative reviews and comments, which are only inevitable, learn to respond and address to them. It is always important to keep the reviews authentic and avoid having the fake reviews as it will have the negative effect on the visibility of your site.
The eminent local SEO tips for small businesses are highlighted in this article. Following these will definitely improve small businesses’ visibility in the search engines. The results may not come right away but consistency to strategies will surely make businesses top the local search results.
Guest post by Michelle C. Dutcher.
Image credit: Pexels.com