10 Helpful Resources that Will Improve Your Copywriting Skills
Copyrighting is a phenomenal skill that most of today’s marketers and businessmen would love to master. Michael Parsons is Marketing Manager at EssayGeek proofreading service, and he also happens to be one of my close friends. I care to share one of his remarks that got stuck in my mind:
“Copywriting is a combination of knowledge, art, and skill. Effective copywriting means smart copywriting crafted only through consistent and creative practice.” Wise words right there – you should keep them in mind!
If you want to become a successful copywriter, you must first start building the basic knowledge that’ll help you start. That’s what we’re going to share today – the resources that lead to this knowledge. Secondly, you’ll need to start implementing everything you’ve learned.Get feedback, measure the results, and implement changes. The more you optimize the more you’ll grow your skills.
Now let’s take a fine look at some of the most helpful resources that’ll boost your copywriting journey. Remember: knowledge without implementation represents wasted potential!
Copyblogger + Copywriting 101
Copyblogger created a phenomenal PDF eBook, which through 10 lessons, illustrates the fundamental principles of direct response copywriting. Copyblogger’s team believes that direct response copywriting is one of the primary elements that differentiate mediocre marketing from great marketing. This resource will cost you just an email registration.
At the same time, the Copyblogger blog is a goldmine for any newbie, average, or professional copywriter. You can find lots of tips, tricks, and other resources that will help you improve.
Quick Sprout –The Definitive Guide to Copywriting
This is an amazing copywriting guide with over 30,000 words that fill a lot of gaps. This guide is free, and it can be accessed through any web browser. This long piece of useful information helps you understand how to:
- Understand your target audience
- Write compelling copy according to your target audience
- Create powerful headlines
- Provides over 20 tips & tricks combined
- A short lesson on how to design your copy
- Fundamentals of testing
This is a great guide for anyone who’s just getting started, so make sure you don’t skip this!
Testing Advertising Methods
This is one of those copywriting classics you really don’t want to miss. The book’s objective is simple and concise: improve the efficiency of copy. There are lots of basic yet important suggestions like how to develop an attention-grabbing headline, or how to introduce the copy, how to end it. Besides that, Prentice Hall, the author of the book shares a lot of copywriting secrets that he himself tested and validated.
Claude Hopkins is a very well-known marketer, advertiser, book writer, and expert copywriter. He’s one of those guys you want to listen. Unfortunately, works like his don’t show up very often, so you should take advantage of this terrific artwork as soon as possible. Through his book, Hopkins teaches you what works and what doesn’t. You’ll know when your copy is good or bad, and you’ll save a lot of time, effort and money along the way!
Copy Hour proposes a simple teaching model: for one hour each day, you should copy professional headlines, email copy, web copy, and ads written by expert copywriters and marketers.By doing this exercise daily, you’ll quickly step up your copywriting game.
A Practical Marketers Guide to Writing for Conversion
Copywriting can have many goals: brand awareness, sales, or leads. If you’re looking to improve your email database, you’re looking for conversions. Well, here’s a practical guide on how to write so that your content converts. Getting leads is easy once you master the techniques explained in this comprehensive guide.
Anatomy of a Perfect Landing Page [Infographic]
Copywriting is one thing, copy design is another. This infographic shows you how to implement everything you know about copywriting into a high-converting landing page. Learn how to position the elements and how to capture the attention in a matter of seconds.
10 Super Easy SEO Copywriting Tips for Improved Link Building
Copywriting can be combined with SEO practices for improved results. However, to successfully do that, you need to learn how to do it. This guide gives you some perspectives on the most important guidelines you should follow in order to rank high in the SERPS.
Take a look through all these resources and notice which of them appeal the most to you. Don’t lose them, save them somewhere so you can access them again, and begin learning. Once you’re done, start applying. Another essential key to copywriting success is persistence. Don’t give up if something goes wrong – keep trying and trying.
Guest post by Chris Richardson. Chris is a journalist, editor, and a blogger. He loves to write, learn new things, and meet new outgoing people. Chris is also fond of traveling, sports, and playing the guitar. Follow him on Facebook and Google+.