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Brands Using Video Marketing

Brands That Are Effectively Using Video Marketing

Having an effective and efficient marketing strategy is critical to the long-term success of any business.

These days digital marketing by far the most effective method for businesses to attract more clients and generate more income. Video marketing has become a key component of online marketing strategy because its so darn effective.

Ultimately, everyone needs video marketing. Even businesses which rely on advertising other companies and their offers try to enhance their own popularity through video marketing. For instance, although the whole world knows about Groupon promo codes and deals, there’s still need for video marketing to ensure a steady position in the marketing business.

Bringing concepts to life is way less complicated when using video content instead of written words. That is one of the main reasons why video marketing is rapidly growing to become the most profitable mechanism in the promotion toolbox. For more facts and stats as well as guides and hints on video marketing, have a look at the infographic below.*

*Infographic and snippet from 16best.net



Key Takeaways:

  • 95% of consumers have watched videos explaining a product or service. Most people are visual learners which is why video is so effective
  • 81% of consumers have been convinced to buy a product or service after wathing a brand’s video
  • 69% of consumers have been convinced to buy a software product or app by watching a sales video
  • 83% of people consider sharing video with friends
  • 85% of people say they would like to see more video from brands this year
  • 80% of consumers prefer live video from a brand rather than reading a blog post
  • 82% of people prefer live video rather than social posts

It should be clear to you that if you’re not using video in your online marketing you’re leaving a lot of money on the table. How should you be using video in your marketing?

Video Marketing Strategies

Teach: Show your audience how to solve problems with simple step-by-step tutorials. This allows you to demonstrate your expertise and build trust simultaneously.

Entertain: Have some fun and let our audience inside your life and share your experiences and personal stories. Personal connections go a long ways toward building long-term relationships and trust.

Q&A: Ask your audience what they’re most interested in learning or the most pressing problems they’re facing. This will ensure you’re delivering the content they want. You can do this easily with free tools such as surveymonkey. Then just turn it into a simple video.

Product Reviews: Write a review of a product or service that would interest your audience and then use your affiliate link to monetize it.

Case Studies: Make a short video showing real results from real strategies. They don’t even have to be your own case studies. And you have the option to share case studies from both successes and failures. 

Debunk Myths: Discuss common myths related to your topic and set the record straight on those myths.

So yes… video marketing rocks. Need more ideas on video marketing?

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About Carol St. Amand

Carol St. Amand

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